Last month, our co-founder Shin spoke with the business development firm Open Source (OSF)'s Magazine to discuss the value in releasing one product at a time. We're thrilled to be featured alongside brands we admire like Bonobos, Ministry of Supply and Everlane!
"Our mission is to create quality products at the foundation of every guy’s wardrobe. We knew we couldn’t do that all at once, so we wanted to start with one product and do it really well. Flannel is something we always felt had a lot of opportunity space and the selection out there was particularly lacking. Usually when people think of the fabric, it’s the red and black plaid lumberjack. But with the rugged quality and warm, comfortable napping, we thought it could be a whole lot more. We redesigned the fit, selected high quality fabrics and added convenient life-hacks for the modern gent."